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"The TCPA (Telephone Consumer Protection Act) is a federal statute enacted in 1991 designed to safeguard consumer privacy. This legislation restricts telemarketing communications via voice calls, SMS texts, and fax." - Twilio Glossary.
The act was passed with the intention of protecting consumers from automated telephone solicitation, however the act also had the unfortunate side-effect of empowering malicious actors with the ability to litigate various well to do organizations through fraudulent solicitation claims.
TCPA litigation has risen by a whopping 1,273% since 2010 and continues to cost the performance marketing industry millions every year in bogus legal fees.
Online advertisers and performance marketers that work in the pay per call industry must ensure that each call interaction includes valid TCPA consent prior to distributing the call through their network. This serves a multitude of purposes: to protect your campaigns from TCPA infringements and subsequent litigations, to promote higher quality leads, to provide better solution standards for your advertisers, and to set yourself apart from the competition.
From the very first time a lead interacts with your content, to the final phone call that leads to a purchase - businesses should take precautionary steps to protect themselves from inadvertently committing TCPA and DNC violations that could otherwise affect their organizations credibility and cost them extra in unnecessary and avoidable legal fees.
In summary, TCPA and DNC compliance ensures that your calls do not violate the Telephone Consumer Protection Act and DNC registry list.
The penalty for violating the TCPA range between $500 - $1500 per call or text message. This is a zero-tolerance penalty with no Safe Harbor provision.
Using the latest TCPA compliance tools such as Jornaya and TrustedForm, as well as call scrubbing tools such as The Blacklist Alliance and Contact Center Compliance are an essential and ever-growing necessity in the pay per call space.
Retreaver has partnered with the most trusted TCPA verification solution providers in the industry, our technical support team will assist you with any TCPA consent platform integration. We want to ensure that your network is only processing authentic TCPA compliant leads.
Retreaver webhooks can be used to pass along TCPA consent data across various platforms throughout a caller journey. Retreaver webhooks are also capable of integrating with call scrubbing tools that can automatically confirm if calls are TCPA verified and not currently present on a DNC registry list before any call engagement occurs. We work in tandem with your call networks to ensure that only valid, authorized and legitimate traffic passes through your call campaigns.
Compliance monitoring tools such as
have set a new standard for what it means to have proof of TCPA compliance. These
tools provide the data required to sufficiently prove you are adhering to the
Sure, you can have TCPA language present on your website, but with these compliance tools in your roster, you can be confident knowing that you have a record of consumer intent from the moment it’s given. In fact, many of the biggest advertisers in the United States refuse to accept calls without an attached LeadiD or TrustedForm Certificate.
Additionally, LeadiD provides a detailed history of the consumers’ complete buyer journey, including everywhere the consumer has been. This consumer buyer journey data is vital to making smarter call routing decisions in real time.
For its part, TrustedForm’s Pre-Ping capabilities allow lead selling partners to query lists and see if a potential lead is a duplicate caller before its sent. This gives the lead provider an opportunity to stop the duplicate interaction from occurring.
Call scrubbing tools such as The Blacklist Alliance and Contact Center Compliance empower you with the ability to actively filter callers based on their phone number, providing you with an added layer of protection from professional litigators that are waiting to pounce on any company found to be lacking in adequate protection.
By utilizing call scrubbing tools, you can ensure that your contact list is sanitized
and that any provided leads are safe to contact.
Additionally, The Black List Alliance provides two additional layers: The Blacklist Academy (for compliance) and Prepaid Litigation Settlement (recourse).
Contact Center Compliance provides additional services such as EBRNotify, a tool that sends email notifications to inform you of existing business relationships that are coming to their expiration date.
Tracking Jornaya LeadiD's, TrustedForm Certificates and scrubbing your data against
The Blacklist Alliance and Contact Center Compliance are all valuable tasks that shield your
organization from TCPA and DNC violations, but how can you conveniently integrate with all of these
platforms in one
place to verify that the results are reflected in your campaign network when you need it?
Retreaver provides you with the features necessary to receive, verify and transfer LeadiD's or TrustedForm Certificates throughout your network using webhooks. Webhooks are also capable of scrubbing inbound calls the moment they reach your inbound phone number or call campaigns.
Our data postback capability enables your publishers to send any necessary caller and token data prior to routing the call into your campaign, while the campaign webhooks enable data transfers down the line for any of your subsequent partners.
By properly documenting TCPA compliance and eliminating interactions with blacklisted
numbers, you can breathe a sigh of relief knowing each of your calls include
the information you need to protect yourself from litigation. Retreaver supports
all the latest and most trusted solutions that promote call legitimacy.
With our user-friendly interface, customizable features, unparalleled call tracking and integration abilities, Retreaver helps any organization or marketer achieve their unique goals.
Looking to learn more about TCPA and DNC compliance?
Contact Retreaver and we can explore ways to implement your desired service. We're always working towards providing new solutions for our clients.
Need help implementing TCPA and DNC compliance on your campaigns?
Contact our support team, we will respond quickly to resolve any technical issues. Our team is available to help your organization integrate your tech stack successfully.
Visit our Knowledge Base for more information:
The Knowledge Base provides several walk-through guides for our features.