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Tracking customer phone calls improves the way companies serve customers and directly impacts customer satisfaction. Here’s how and why every company should consider call tracking to improve customer success.
Call intelligence is a valuable tool for growing your business. It clarifies which efforts are producing the biggest impact and which are earning you a poor return on investment (ROI). Call tracking can improve your paid campaigns, help you attract new customers and give your teams an edge in closing deals.
Customer interactions are more difficult to attribute in a non-digital sales cycle. A customer could view an advertisement or visit a landing page but then decide to order the product at a later date or visit a physical location and make the purchase in person. This disconnect presents a challenge because sales might not happen over a digital platform or phone call, in such cases confirming a successful conversion will require an offline conversion implementation.
We're proud to introduce our new Routing Settings interface, offering streamlined management of how your calls are routed, all at the campaign level.
This new interface simplifies many common tasks and makes it easy for campaign managers to find gaps in buyer coverage.
Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.
