Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.
Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.
Brand accessibility is taking off, businesses are taking their brands online. As more people shop digitally, there is an increased demand for an online presence, quick support and the ability to easily contact a representative before finalizing a purchase. Brand awareness, ease of shopping and communication have taken the focus as the primary sales funnel.
Today's call tracking systems can incorporate data from monitored web activity, from information passed along site to site and from stored past engagements in various databases. Here are the top 10 ways call tracking supports your organization.
Successful businesses prosper when they know what their customers want. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers.
At its core, call tracking helps drive strategic change for a business through data-backed results. Without the right information, a business owner is walking in the dark, unable to discern which efforts are producing results and which efforts are causing losses for a company. Call tracking is a necessary marketing tool for businesses looking to track and measure advertisement campaign success, obtain customer insights or route calls intelligently to a specified department.
