Retreaver Blog

How Call Tracking Works: For Beginner and Advanced Users

Alex Asadi
by Alex Asadi, Community Engagement Support

How to create Tracking Campaigns and Gather Data

Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.

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Protect your call campaigns from Fraud with TCPA Compliance and Call Scrubbing Tools

Stan Pavlovsky
by Stan Pavlovsky, Chief Revenue Officer

What do TCPA Compliance tools do?

By properly documenting TCPA compliance and eliminating interactions with blacklisted numbers, you can breathe a sigh of relief knowing each of your calls include the information you need to protect yourself from litigation. Retreaver supports all the perfect solutions to promote call legitimacy.

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How to Pass Data when working with Call Centers

Stan Pavlovsky
by Stan Pavlovsky, Chief Revenue Officer

Using Postback to Communicate between Agencies

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.

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Revenue Attribution: Tying Marketing ROI To Business Results

Stan Pavlovsky
by Stan Pavlovsky, Chief Revenue Officer

What is Revenue Attribution?

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.

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Understanding Caller Journeys through Call Tracking

Alex Asadi
by Alex Asadi, Community Engagement Support

Identifying Touchpoints and Maintaining Caller Profiles

Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.

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Retreaver Functionality Spotlight: Click-To-Call

Bianca Cruz
by Bianca Cruz, Knowledge Base Writer

How Click-To-Call Promotes Brand Accessibility

Brand accessibility is taking off, businesses are taking their brands online. As more people shop digitally, there is an increased demand for an online presence, quick support and the ability to easily contact a representative before finalizing a purchase. Brand awareness, ease of shopping and communication have taken the focus as the primary sales funnel.

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