Retreaver Blog

by Jason Kay, Call Tracking Expert

Routing Settings 2.0

We're proud to introduce our new Routing Settings interface, offering streamlined management of how your calls are routed, all at the campaign level.

This new interface simplifies many common tasks and makes it easy for campaign managers to find gaps in buyer coverage.

by Laura Berwick, Content Creator & Support

How do Offline Conversions work?

Customer interactions are more difficult to attribute in a non-digital sales cycle. A customer could view an advertisement or visit a landing page but then decide to order the product at a later date or visit a physical location and make the purchase in person. This disconnect presents a challenge because sales might not happen over a digital platform or phone call, in such cases confirming a successful conversion will require an offline conversion implementation.

by Alex Asadi, Community Engagement Support

How to create Tracking Campaigns and Gather Data

Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.

by Stan Pavlovsky, Chief Revenue Officer

What do TCPA Compliance tools do?

By properly documenting TCPA compliance and eliminating interactions with blacklisted numbers, you can breathe a sigh of relief knowing each of your calls include the information you need to protect yourself from litigation. Retreaver supports all the perfect solutions to promote call legitimacy.

by Stan Pavlovsky, Chief Revenue Officer

Using Postback to Communicate between Agencies

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.

by Stan Pavlovsky, Chief Revenue Officer

What is Revenue Attribution?

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.