Retreaver Blog

by Stan Pavlovsky, Call Tracking Expert

Working with Call Centers and Passing Data

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.

by Bianca Cruz, Knowledge Base Writer

Using Web Analytics to Deliver Experiences

Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.

by Alex Asadi, Community Engagement Support

What makes Retreaver stand out from the crowd?

Retreaver started in 2012 as Call Pixels, measuring inbound phone sale statistics for various online businesses. Overtime Retreaver has grown to offer an easy to use online platform and supports access to a responsive API, enabling powerful integration possibilities with any web element on your web pages.

Retreaver supports several call tracking features you have come to expect in 2019, enterprise marketing and phone sales have changed over the years, let us help you measure your success.

by Bianca Cruz, Knowledge Base Writer

Capitalize on the value of your phone calls

It’s hard to imagine why businesses have abandoned the telephone in modern marketing. Mobile advertising has taken off, and the vast majority of consumers are now interacting with brands through a mobile device. While smartphones are often first thought of as Internet-enabled devices, they are still at their core devices used to make a direct connection.

by Laura Berwick, Content Creator & Support

Setting up a Caller Queue

Missing calls is not just about missing a potential revenue opportunity, it hurts your brand trust and credibility in the long run. Nothing drops conversions quicker than letting solid leads slip through the cracks, customers want to feel valued. Learn how to set up a system to process overflow calls.

by Laura Berwick, Content Creator & Support

Introduction To A/B Testing

If digital marketers deploy ad campaigns without analytics, how will they know what worked and didn’t work? Modern, digital consumers leave a trail of digital breadcrumbs for marketers to follow and analyze along the path to purchase. As a digital marketer, if you’re going to make data-driven decisions you need analytics to deliver those data points. A/B testing will help you determine which channels are operating at peak efficiency.