How does Call Revenue Attribution
In order to start tracking your revenue generators, you will need to begin by segmenting your sales
channels by traffic source.
Retreaver creates and manages unique phone numbers which are then assigned to a single traffic source.
a lead dials a tracking number, Retreaver will automatically tag the inbound
call with the traffic source that generated the call, along with any other gathered caller attributes.
Once the call engagement turns into a confirmed sale, we can then match that conversion back to the
originating traffic source that generated the call.
Retreaver keeps track of each unique call engagement by tagging and associating certain attributes to
the call such as traffic source, call time, caller id, caller profile and so forth.
Call Log Analytics will help you identify which campaign or traffic source drove the most
sales and which products or services get the most traction. Retreaver clearly illustrates the source
of incoming calls so you can breakdown exactly where and what made a person pick up the phone and
dial. You will be able to see whether your marketing campaigns had a direct impact, or if there are
gaps in your marketing strategy that could be filled to drive future traffic.
Attribution article to learn more.
What are Call Conversions?
Creating an accurate revenue report depends on your ability to breakdown and measure generated sales,
and this is accomplished by using a concept known as a "Conversion".
Call conversions represent how many successful sales a campaign has generated.
A conversion criteria is
traditionally timed, meaning if callers are speaking with an agent for longer than a specified timed
period, the call is automatically considered "successfully converted" and the information is then
Timed conversions can be triggered as soon as the call duration exceeds a specified timer, however
some conversion criterias might require an external event to be triggered
instead, such as a caller opening an account or supplying payment information. Since the events can
occur at a later time outside of a phone call, these types of conversions are sometimes referred to as
Attributing online and offline conversions is made possible by using the unique call data that is
attached to each individual call engagement.
Offline conversions can be updated at a later time to indicate that a conversion occurred after the
call was processed.
This process is also known as "Uploading Offline Conversions" as the conversion event was
recorded after the online engagement was completed.
Offline conversions are common in industries where sales occur outside of a digital channel or require
external events to trigger.
Nonetheless, online and offline conversions both provide the same end result of accurately identifying
and segmenting traffic sources, affiliate payouts and total sales revenue.
evaluate offline conversions guide to learn more about offline conversions in detail,
including examples from our Facebook and Google integrations.
What are Caller Journeys?
Retreaver tags and tracks phone calls back to their originating ad, affiliate or publishing partner
that initiated the phone call.
When those calls generate revenue for your business, you’ll know exactly which efforts are delivering
the best ROI for your marketing spend.
The process of documenting and analyzing individual sales journeys is referred to as identifying the
Caller Journeys focus on three main components:
Identifying Caller Touchpoints - What media content or sources did the caller engage
Check for prior engagements to spot any marketing history, while simultaneously updating newly
Constructing Caller Profiles - Document returning caller details using a CRM to improve
Descriptive caller profiles help you better understand the target consumers you’re hoping to
reach and predict their needs.
Evaluating Call Outcomes - Confirm if the call journey led to a successful call
Retreaver makes it easy to track conversions by maintaining detailed call logs for every
Caller Journeys through Call Tracking article to learn more.
Knowing more about your customers will help you create better targeted and more valuable experiences
for your callers.
Let us provide you with the tools you need to track and attribute your calls accurately, so you can
make confident data-driven decisions that will grow your business.
your free account
to claim a $5 credit on your account today. Your first call campaign is on us:
Creating call campaigns within Retreaver is quick and simple.
to create your first call tracking campaign"
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Retreaver monitors all of your marketing and sales channels seamlessly by
combining your valuable data in one place.
Get an accurate picture of your actual campaign performance,
with our user-friendly interface, customizable features, unparalleled call tracking and integration
Retreaver helps any organization or marketer achieve their unique goals.
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