by Stan Pavlovsky, Call Tracking Expert
April 30, 2019 15:10
How to Pass Data when working with Call Centers

Data Passing when working with call centers

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, TCPA compliant data such as TrustedForm certificates, Jornaya LeadiD, lead scores and other tracking information but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers.

  • How does one transfer calls along with the associated data?

  • How about using the data as qualifiers that picks buyers that will most likely convert?

  • What do you do when the data disqualifies the call from most buyers?

Using Postback Links to Pass Data

One of the many benefits of working with Retreaver is the flexibility of the platform. Our data passing capabilities allows Retreaver customers to create unique postback links that can be used to customize data that each publisher sends.

Once a phone number has been created on a campaign, simply give the assigned number and postback link to your publisher. Retreaver can then deliver a personalized user experience to your customers, which is why we allow your publishers to post as much or as little information as they want.

Using our call center analytic tools can help you gauge your campaign performance and increase your overall KPI's


For Debt Calls:

When passing data, publishers often know whether a caller has debt over a certain amount (industry standards are typically over or under 10K debt). If a caller on the line has already identified the amount they owe with the call center agent warming the call, there is little sense in re-entering this information through an IVR before passing the call. Perhaps your debt campaign has a buyer that can take calls over $10, 000 and under $10, 000 in debt, and has different assigned phone numbers for each.

Using the postback information, calls can be easily matched with tags on the buyer profile, then sent directly to the buyer without the need for additional IVR interaction.

This postback can also contain personal TCPA compliant information such as names and addresses as well as TrustedForm and Jornaya LeadiDs. Because Retreaver is already receiving this data, we can use our webhook capability to send the information along at the beginning of the call to the selected buyer.

Our clients grow their conversion numbers dramatically when friction points are removed from the customer experience. As a result, buyers receive the validation and insurance required with each call, all through our streamlined call and data-passing capabilities.


For Auto Insurance Calls:

Auto Insurance is another vertical in which Retreaver’s data passing capability is of great use to our users.

As we know, the most highly coveted auto insurance customer to performance marketers is the local insurance agent, since they pay the most per call in comparison to agencies and networks.

When calls come in and multiple buyers are attributed to a campaign, call centers are then able to route to a campaign with tens or hundreds of separate insurance agents, each with their own unique buying criteria and priority.

Retreaver almost instantly sorts through all buyers, selecting the one most likely to convert at the highest price and send the call, along with all relevant customer data to the agent’s CRM.

This is done by accepting the data using the post, then appending it to the call and searching for the best match and profile that our users create. The call is then sent along with the information at the very beginning of the call.

But what happens when calls fall through the cracks? What happens when your debt campaign’s buyer has reached their maximum call concurrency, or you run into a geolocation where you haven’t been able to make agreements with any agents yet?

Our routing capabilities consider all such scenarios. Catch-all networks are an important role that networks play which enables us all to succeed.


Start leveraging the data associated with your calls

Using Retreaver is easy. Routing calls while taking advantage of data that is normally lost makes performance marketing almost too easy.

Retreaver has a simple motto: “For us to succeed, we need both sides of our market to succeed”. That’s why we’ve come up with a flexible solution that helps all parties involved.

Ask us about how we can integrate post data into your calls and grow your conversions today!


Start Tracking With Retreaver Today.