Marketing and advertisements aren’t cheap - fact! To evaluate marketing performance and return on investment, businesses must make data-driven decisions. This is where call tracking plays an integral role. In many industries, phone calls are how a large percentage or even the majority of sales take place.
Of course, it’s within a company’s best interest to know how many calls are coming in, how many of them are qualified calls (i.e. high quality calls which satisfy the requirements of a given offer based on caller demographic, industry, geographical area, etc.), how many of those calls convert based on time spent on the line, and how many of those conversions turn into sales. Without these figures, businesses remain in the dark about their performance.
A phone call is a critical component of any sales cycle and has become a valuable channel for many industries. Marketers, publishers, call agencies, sales and service departments all have an active interest in utilizing call tracking technology to better analyze and improve their overall performance.
Through the use of call tracking, users can identify sources that are driving caller traffic, ping any previous interactions a caller had with a brand, and route callers to a sales or service department once any necessary information is gathered and processed.
In a nutshell, call tracking describes the process of attaching attributes to unique phone numbers or inbound calls for the purpose of gathering call analytics:
In summary, call tracking operates by attaching keyword attributes to a particular call or number as it's being processed through a phone network. Call attributes can be applied using a variety of methods which can be triggered before, during, or after a call has been initiated.
Want to learn more about how call tracking works in more detail?
View
our "How Call Tracking Works" article to learn more.
The first step to successfully tracking calls is creating a call campaign. Campaigns contain all the logic to properly tag, track and route calls in order to manage how calls will be handled. Using Retreaver, users can create unique toll-free numbers and associate them with specific campaigns. When a lead dials into the assigned tracking number, they will be automatically connected to the desired direct line or extension, where Retreaver works to gather any necessary information on our backend to process the call and route the caller to the best available agent.
New to Retreaver Call Tracking?
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Creating call campaigns within Retreaver is quick and simple.
View our
"How
to create your first call tracking campaign"
guide to get started!
Once a campaign has been created, you must define which call attributes you intend on tracking. Retreaver provides several tags out of the box to help track common caller attributes such as caller ID, location and source. Retreaver users can also create custom tags to track any desired call attributes using our flexible tagging system.
| Use Retreaver tags to: | |
|---|---|
| Attribute call sources | What is driving calls to this campaign? |
| Identify caller touchpoints | Has this caller interacted with this brand before? |
| Create customer profiles | Apply attributes back to return callers. |
| Manage routing paths | Send calls to support/sales or a particular agent. |
| Enable automatic workflows | Automate post-call tasks using webhooks. |
| Evaluate final call outcomes | Was the call converted? By which agent? |
View our "How to Use Tag Types and Operators" guide to learn more about Retreaver tags and their operations.
Now it’s time to generate calls and drive traffic into your new call campaign! As callers dial the
Retreaver provided tracking numbers displayed on your advertisements, calls will be automatically
processed and routed through a Retreaver call campaign.
The Retreaver API can be placed on a webpage to track leads in real-time, initiate calls, and apply
tags programmatically. Calls can also be tagged while being processed inside the Retreaver platform,
such as when using IVR prompts to request additional information from a caller, fetching tags using a
static number or posting data back at the end of a call.
“https://retreaverdata.com/data_writing?key=PUBLISHER_KEY&caller_number=CALLER_NUMBER&key_1=value_1”
An example postback webhook, used to attach tags to a caller number.
View our "How to add data to calls" guide to learn more about applying tags to calls using Retreaver's tagging system.
When it comes to call tracking, there is no one-size-fits-all option. Every business, its products, and its operations are and should be unique. That’s why at Retreaver, we designed our software to create a customizable, flexible, and scalable product for our customers.
Book a demo with Retreaver and learn how to boost your audience reach today!
Zapier is our leading integration provider which enables Retreaver to pass webhook data into hundreds of popular web applications to perform thousands of various tasks.
HubSpot is a popular CRM provider, integrate Retreaver with HubSpot to automatically generate contact lists from each call or match information back to return callers.
Salesforce uses inbound call data to create contact lists, keep track of leads, pending sales or create follow up events.
Use Retreaver's real-time page tracking functionality to combine web activity into your inbound calls, or trigger calls from a form submission.
Retreaver is capable of passing data into Google Analytics, adding valuable call data can help you manage your ad-spend and target leads more effectively.
Jornaya provides TCPA compliance services and detailed caller journey reports by tracking sales leads across various channels.
Looking to learn more about call tracking?
Contact Retreaver and we can explore
ways to implement your desired service. We're always working towards providing new solutions for our clients.
Need help implementing call tracking?
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support team, we will respond
quickly to resolve any technical issues. Our team is available to help your organization integrate your tech stack
successfully.
Visit our Knowledge Base for more information:
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guides for our features.