All The Features You Need To Start Call Tracking

Retreaver is the most feature-rich, customizable call tracking platform on the market. We help businesses thrive using data-backed results.

Drive higher sales and increase revenue through the power of call tracking.

“Retreaver helped us grow our call volume, they are always adding additional features.”

Kevin W, G2 Review

Call Tracking

Your calls contain valuable data, start analyzing them.
Caller context and source
Caller source and context
Provide your buyer’s agents with caller context, history and qualifying information before connecting the call.
Capture unlimited data
Capture unlimited data
Tag your calls with contact, ad, campaign, context, location, segment and other important information. Automatically.
Client call reporting
Client call reporting
Post each call and call outcome automatically to your client’s favourite reporting tools in real-time.
Hold & transfer
Hold and transfer
Manage calls as warm transfers with live call controls - hold callers, find the best buyer and then transfer callers to get the conversion.
Route and distribute leads
Route and distribute leads
Match leads to agents most capable of converting the sale based on stats, segments, offers, or any other data attribute.
Automate follow-up calls
Automate follow up calls
Initiate a follow-up call from your sales rep based on a particular action from the lead.

Marketing Attribution

Optimize your marketing effectiveness using data-backed results.
Attribute any source
Attribute any source
Know exactly which campaigns, sources, and channels are driving the calls resulting in sales conversions for true marketing ROI.
Multi-channel call attribution
Multi-channel call attribution
Track every call back to the online and offline campaigns, channels and sources they came from.
Shorten paths to purchase
Shorten paths to purchase
Know which product, service or offer your contact is calling about before the call is connected.
Make phone calls digital
Make phone calls digital
Treat phone calls like any other digital call to action and give your leads a direct path to sales, confident you can attribute their source and track conversions.
Drive workflows and automations
Drive workflows and automations
Update contact fields and enroll callers automatically into workflows that ensure they are nurtured to sale.
Complete ROI analytics
Complete ROI analytics
Go beyond the clicks by attributing conversions to the calls and call sources that drove them and get full credit for your marketing efforts.

Metric & Analytic Data

Drive higher sales and increase revenue through the power of call tracking.
Deliver better leads to sales
Deliver better leads to sales
Package inbound calls for sales with data from the campaigns, qualifying questions, and contact history.
Track call conversions
Track call conversions
Analyze conversion reports to identify the specific buyer, publisher or ad that drove each call conversion.
Manage multiple clients
Manage multiple clients
Administer all your clients, their billing and reporting from one centralized account.
Calculate payouts & revenue
Calculate revenues & payouts
Specify revenues earned by buyer, by campaign, by segment and set payouts at corresponding publisher levels.
Grow your revenue
Grow your revenue
Inbound call tracking gives your agency another offering to expand the work you do for your clients.
Save money
Save money
Reduce the amount you spend on call tracking and routing software by paying only for the features you really need.

Retreaver Platform

In-Depth Features List

Phone numbers

Phone numbers

Great call tracking starts with phone numbers that are available and that you can rely on.
Instant number setup
Select and add unique numbers to your tracking campaigns for use in your ads, direct mail, emails, websites, and other marketing efforts.
Number extensions
Create custom trackable extensions on any number and use for corporate directories, offer codes, or even personalized promotional codes.
Toll-free numbers

Pick from thousands of North American 888, 877, 866, 855, 844 and 833 toll-free numbers for use in any of your campaigns. Need UK toll-free? Retreaver has those too.
Local phone numbers
Select unique local phone numbers from hundreds of area codes in the USA and Canada, plus add local numbers from over 50 countries worldwide.
Port Existing Numbers
Bring your favourite numbers with you into Retreaver and start tracking them immediately. Our team will help you each step of the way.
Clean numbers

Trust that each number you select has been quarantined and quality tested.

Call Tracking

Every call has several data points. Retreaver helps you harness all of them to improve results for your clients.
Unlimited data attributes
Track calls beyond UTM parameters to capture any number of attributes about your client’s callers.
Complete attribution
Attribute calls to any source and ensure you receive full credit for your multi-channel marketing efforts.
Integrate form data
Append caller data from lead forms to the call, use it data to trigger sales agent follow ups, to greet them by name, and to enhance their profile.
Dynamic Number Insertion (DNI)
Automatically replace numbers on landing pages with numbers to track visitors, personas, keywords, and other data with your calls.
Ad, keyword, and creative tracking
Track calls from ads back to the creative, keyword, and/or campaign. Capture unique click IDs to synchronize conversions with your favourite ad platforms.
Full web tracking capabilities
Track contact points across multiple pages and websites using parameter mapping and real-time page tracking to paint a complete call journey from first contact to sale.
Call Routing

Call Routing

Optimize your revenues by using data to automate sending leads to the best buyers.
Attribute-based call routing
Match leads to the best-matched buyer using any contact attribute as the basis for routing including geolocation, affiliate ID, offer, product, segment, and others.
Force new buyers

Route previously converted callers to new buyers when they call back into your campaigns to optimize your monetization.
Concurrency & hard caps
Set a limit on the number of calls or conversions you send to a buyer at the same time, and set caps on how many calls they receive each hour, day, week and month.
SkipThrough IVR™
Adaptive IVR that only asks the necessary pre-qualifying questions for available buyers, and for attributes we don't already know about the caller.
Continuous ringing
Ensure every call is answered by routing calls from buyer to buyer until one picks up to maximize the revenue you convert.
Simultaneous dialing
Send calls to a group of buyers, and connect the lead to the first one to accept the call.

Caller Journeys

Design, build and launch personalized caller journeys that scale.
Flexible call journeys
Create hundreds of personalized caller journeys in minutes with tag-based routing.
Easy split testing

Analyze and improve call experiences by quickly duplicating caller journeys, tweaking testable elements like prompts or routing instructions, and then letting the calls flow.
Trigger marketing automations
Let call outcomes trigger the next marketing action for leads and customers. Send a text message, enroll in a workflow, notify a manager - do what’s best for your call journey.
Transfer numbers between journeys
Improve caller journeys by duplicating existing campaigns, by modifying and testing them, and then by easily switching your tracking numbers without missing a call.
Instant Lead Follow Up
Get your sales team on the phone with leads within seconds of a form submission to increase your rates of conversion.
Dynamic Agent Whispers
Present call and contact data to agents before the caller is connected using a whisper prompt containing data about the unique caller.

Call Reporting

Retreaver delivers powerful reports to analyze all of your data with the ability to send call data to business reporting solutions.
Live call analytics

View your live and recent calls by source, by campaign and by handling agent on the Retreaver dashboard, while tracking the number of calls received and converted.
Detailed call logs

Quickly drill into the caller journeys you’ve put in place, the tagged data, and the detailed properties of each call.
Automated Reports
Export call data into an excel or CSV file, schedule custom reports to be sent to your organization.
Call Recording

Integrate with VoiceBase to create transcriptions of your call recordings, then utilize keyword spotting to analyze a large volume of calls automatically.
ROI Reporting

Analyse the ROI of your phone-based marketing by call source, campaign, tracking number or handling agent.
Live reporting tool updates
Send call data to reporting analytics tools and data warehouses in real-time.
Conversion Reporting

Conversion Reporting

Detailed reporting into the affiliates, campaigns and buyers driving revenues.
Conversions by source
View which call sources are delivering the most calls, and which are delivering the most sales, as Retreaver tracks conversion data for each call.
Conversions by buyer
View and analyze the revenue you have earned from each buyer by campaign, publisher and number.
Conversions by attribute
Drill into conversions by any call attribute, including by number, by campaign, by keyword, by ad, by segment, or even by lead lifecycle stage.
Revenue and Payout Reporting
Track the revenue earned and the cost paid for each converted call that you send to buyers and agents.
Lead tracking synchronization
Send call data and conversion information into leading lead tracking services like Cake, HasOffers, Voluum and Everflow.
Remove duplicate conversions
Count only the unique leads you send to your buyers by de-duplicating repeat callers.
Contact Center Tools

Contact Center Tools

Features to help call centers effectively qualify and transfer leads to the best buyers and agents.
Whisper caller data
Share information about a caller to the answering agent right before the call is connected so they may use the caller’s name, offer, or other attribute to personalize the call.
Live call controls

Give agents the ability to hold and transfer callers to other team members, even if they don’t have call center software and still track the call through to conversion.
Send Data to Buyer Systems
Send your clients call data as soon as the routing decision is made to send them the call, when they are connected, or after the call ends.
Self-serve client reporting
Choose to provide your clients with their own account access to view detailed call logs for every lead you send them.
Multiple client management
Manage the call tracking needs for all of your clients from within a single Retreaver account.
Per client billing

Producing billing for each unique client, broken down by calls, campaigns, and numbers used.
Collaborator Tools

Collaborator Tools

Give your publishing partners and call buyers the tools they need to view call reports and campaigns.
Unlimited collaborators
Add as many collaborators to your account as you need to help them grow with your business.
Self-serve reporting
Provide your partners and clients with their own collaborator account so they can self-serve call reports and logs, and drill into their specific calls.
Self-serve tracking numbers
Expand your campaigns by allowing your best publishing partners to procure tracking numbers themselves for the campaigns they are running for you.
Profile management
Choose to give collaborators control over account attributes like their name, availability to receive calls, phone number to receive calls, and more.
Synchronize with client systems
Send to, and receive call data from, your client’s lead and sales tracking systems like HubSpot, Salesforce and InfusionSoft.
Automated client reporting
Create and schedule detailed call reports for automatic delivery to clients.


Use your call data with your favourite marketing technologies to do amazing things.
HubSpot Integration
Fetch caller contact data and track calls right onto their timeline. Use their data in real-time to send calls to HubSpot owners, to inform agents, and to trigger workflows.
Eloqua Integration

Design and build call campaigns right from within Oracle Marketing Cloud, and track your leads right into the Eloqua contact database.
Google Analytics Integration
Send call data and conversion information into Google Analytics and Adwords automatically.

Post your call data to third party platforms. Retreaver supports reporting, tracking and contact management systems.
Full API Access

Enable your developers to get creative with call data and call experiences that leverage the comprehensive Retreaver API.

Browse our growing list of third party integrations that help you quickly solve your biggest marketing challenges.

Retreaver Support

Looking for a feature?
Submit a request and we can explore ways to implement your desired features. We're always working towards providing new solutions for our clients.

Having trouble with a feature?
Contact our support team, we will respond quickly to resolve any technical issues. Our team is available to help your organization integrate your tech stack successfully.

Visit our Knowledge Base for more information:
The Knowledge Base provides several walk-through guides for our features.

Start Tracking With Retreaver Today.