New to Retreaver Call Tracking?
If you’re in Marketing (or even just work with Marketers), you may have heard the term “Pay-Per-Call” or PPC being thrown around. But what is it, and how is it relevant to your business?
It’s guaranteed that you have been exposed to PPC marketing, even though you may or may not have known it at the time. Think of late night infomercials with a listed number to call (“Call now and get one free!”), clicking on a referral link through a social post or landing page, and even traditional paper advertising with a number to call in order to purchase an item or service. These are some examples of traditional PPC marketing campaigns, and the start of the PPC advertising model as we know it today.
In essence, Pay-Per-Call Marketing is done when businesses contract publishers to generate qualified inbound calls, also known as Affiliate Marketing. Publishers/Affiliate Marketers who work with PPC campaigns must establish effective and consumer-attractive messaging to drive inbound calls into a PPC campaign. Publishers/Affiliate Marketers then are paid for every sale or for every call lasting a certain duration.
Organizations don't always have the resources to form a permanent marketing or sales team. Instead, they may choose to delegate these tasks to affiliate marketers and call centers to reduce operating costs. By diverting marketing and sales tasks to third parties, organizations can focus on building products or providing services, while performance marketers are tasked with promoting their business.
The Pay-Per-Call industry has been steadily growing thanks to the rise of online marketing and
shopping trends. Businesses are able to track various
performance metrics of their outreach results using unique numbers linked to individual ad
campaigns, and use that data to analyze their customer experiences to refine their product, service or
In summary, PPC campaigns aim to generate inbound calls for businesses while reducing overall marketing costs.
Unique phone numbers are generated using Retreaver which are assigned to a pay per call campaign. When a lead calls the phone number attributed to a specific campaign, Retreaver can then link the inbound call to the publisher that generated said call, and record any tracked caller attributes. For marketers working with several partners - Dynamic tracking numbers can be used to auto-populate template phone numbers on a website or landing page which allows you to track multiple visitors simultaneously back to various publishers.
Conversions are used to measure how many sales a campaign generated. A conversion criteria is traditionally timed, meaning if callers are speaking with an agent for longer than a specified timed period, the call is considered "successfully converted" and the information is then processed for reporting. Some campaigns define conversions outside of a timed range by using an event trigger instead, such as a caller opening an account or supplying payment information. In cases like this, call attributes can be updated to indicate a conversion has occurred by the call buyer after the call is processed.
Curious to know what other features Retreaver can offer? - View Retreaver's Features
Though it may seem complicated, PPC Advertising can be broken down into the following steps to help you understand the process:
Many performance marketers are already engaging with Pay Per Call campaigns. With our user-friendly interface, customizable features, unparalleled call tracking and integration abilities, Retreaver helps any organization or marketer achieve their unique goals.
Looking to learn more about pay per call?
Contact Retreaver and we can explore ways to implement your desired service. We're always working towards providing new solutions for our clients.
Need help implementing pay per call tracking?
Contact our support team, we will respond quickly to resolve any technical issues. Our team is available to help your organization integrate your tech stack successfully.
Visit our Knowledge Base for more information:
The Knowledge Base provides several walk-through guides for our features.