by Bianca Cruz, Knowledge Base Writer
April 24, 2019 15:17
How Real-Time Page Tracking Can Increase Your Customer Service Experience

We know being on the phone with a company is no one’s favorite activity. Calling in for support is a dread all consumers share. Many are already frustrated by the time they have to call, usually because they’ve already picked out what they want to get and don’t want to answer more questions, or they need help RIGHT NOW.

Now imagine being a traveler – they’re paying long distance, they’re away from home, and they definitely need to speak to a live agent to sort out their situation. Alternately, they may be planning or booking a trip, which is a high ticket item. They will want to speak with a real person to confirm they’re getting what they want and for the right price. Both of these scenarios are why most travel companies still see up to 50% of their bookings through agents on the phone. Businesses should regularly ask themselves how to provide excellent customer service, for that 50% of your client base, Retreaver has an excellent solution to ensure your company is providing the best possible customer service experience.

A Typical Use Case Examined

“Sam is searching for last minute flights on his tablet and decides to call in for help. Rather than being sent to an IVR to press keys, and waste valuable time, Sam is directed immediately to an agent who is provided with the information to answer: “Hi Sam, I see you’ve recently been looking at flights to New York, is that what you’re calling about? If so I have some suggestions for you”.

Retreaver was able to infer several bits of information based off of Sam's web activity and previous engagements on the travel booking site using real-time page tracking, ultimately delivering Sam a pleasant and personalized experience. This kind of intuitive, personalized service leads to happier customers, more sales, and less time on the phone.

Using real-time page tracking you can:

1) Understand your customer’s journey right through to booking. Your company might have different phone numbers on different web pages, presumably to let the marketing team know which page is converting to a call. With Retreaver, we are able to provide the call agent with the complete context and customer journey at the time they call – that means each page they looked at leading up to the call, not just the page they called from. That instant context is packaged into a dynamic number and passed on to the call center agent with all of the data on the caller and their reason for calling intact.

2) Personalize support experiences while increasing customer satisfaction. Most companies do not offer their customers segmented or dynamic numbers to call in – just a general IVR no matter the customer circumstance. Retreaver allows you to understand exactly what each customer was doing on your website at the time. Our routing feature also allows companies to create unique experiences depending on the context of a call, for example, if someone is calling while in the middle of booking a trip, they can be taken directly to an agent who knows about that region and even speaks the language. The agent saves time by addressing the customer’s concerns immediately, while the customer feels like they have received a customized experience. Retreaver also lets you route callers to the same agents if they call back twice, making all customers feel like VIPs.

3) Support local or specialized agents. Retreaver provides a number pool and integrates with your digital advertising. Localize the phone-in numbers to your customers’ general area, and set up a chain of call recipients based on top-performers and/or specialization to deliver a better customer experience. For example, if Disney has 27 licensed Disney travel agents in the Denver area, corporate advertising can instantly populate with local numbers, driving the calls to the agents in order of priority, and continuously ringing down the list so that you never lose a lead. Attribute and localize callers to their respective area, branch, department.

4) Know which channels and agents sell more of your tours by phone. Attribution for the phone is a big challenge in any industry that still relies heavily on mixed marketing efforts of traditional advertising, digital, and phone. Retreaver is a unique company that provides attribution not only for how many calls were placed, but complete click to call to conversion analytics and attribute reports, providing companies with the insight they need to better understand the value of their marketing channels and how they perform on converting phone calls.

5) Prequalify leads and customers. Retreaver uses a tagging system to identify customers based on given data and behaviour. Now, before you direct where their call goes and an agent picks up the phone, you can pre-qualify your customers by whether or not they match certain tags. This will help the system understand where to send the call and what kind of experience to navigate this customer into. Callers may be a high value investment customer that requires special attention or a student calling about a checking account. Retriever’s system fills out the tags for each caller and packages the information into the dynamic number so that they go to the right representative.

6) Handle questions effectively. Call tracking helps put an end to the frustration and annoyance your customers can feel when their calls are endlessly re-routed, and they have to repeat their information over and over. A call can be forwarded to another representative and carry over any attributes related to that call or customer, helping your agents identify questions and suggest a solution quickly, ultimately providing a smoother customer service experience.

Real-time page tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.

Visit Retreaver and start monitoring your web activity to drive higher revenues today!


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