Protect your call campaigns from Fraud with TCPA Compliance and Call Scrubbing Tools

Predatory litigations are on the rise.

Are you certain your business is safe against Professional Litigators and other types of fraud? TCPA litigation has risen by a whopping 1,273% since 2010 and continues to cost the performance marketing industry millions every year in bogus legal fees.

TCPA Compliance tools such as Jornaya and TrustedForm, as well as Call Scrubbing tools such as The Blacklist Alliance and Contact Center Compliance are an essential and ever-growing necessity in the pay per call space.

For performance marketers, every lead interaction should be tracked. This serves a multitude of purposes: to promote the quality of the lead, provide a higher solution standard to your advertisers, and to set yourself apart from the competition. And from a compliance perspective, from the very first time a lead interacts with your content, to the final phone call, you must take steps to secure your organization from litigators.

So, what is TCPA?

The Telephone Consumer Protection Act (TCPA) was created to stop unwanted telemarketing phone calls to customers.

• Prohibits solicitors from calling residences before 8 a.m. or after 9 p.m., local time.
• Requires solicitors maintain a company-specific "do-not-call" (DNC) list of consumers who asked not to be called; the DNC request must be honored for 5 years.
• Requires solicitors honor the National Do Not Call Registry.
• Requires solicitors provide their name, the name of the person or entity on whose behalf the call is being made, and a telephone number or address at which that person or entity may be contacted.
• Prohibits solicitations to residences that use an artificial voice or a recording.
• Prohibits any call made using automated telephone equipment or an artificial or pre-recorded voice to an emergency line (e.g., "911"), a hospital emergency number, a physician's office, a hospital/health care facility/elderly room, a cellular telephone, or any service for which the recipient is charged for the call.
• Prohibits autodialed calls that engage two or more lines of a multi-line business.
• Prohibits unsolicited advertising faxes.
• In the event of a violation of the TCPA, a subscriber may (1) sue for up to $500 for each violation or recover actual monetary loss, whichever is greater, (2) seek an injunction, or (3) both.

The penalty for violating the TCPA range between $500 - $1500 per call or text message. This is a zero-tolerance penalty with no Safe Harbor provision.

 

What do TCPA Compliance tools do?

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Compliance monitoring tools such as Jornaya and TrustedForm have set a new standard for what it means to have proof of TCPA Compliance. These tools provide the data required to sufficiently prove you are adhering to the TCPA act.

Sure, you can have TCPA language present on your website, but with these compliance tools in your roster, you can feel confident that you have a record of consumer intent from the moment it’s given. In fact, many of the biggest advertisers in the United States refuse to accept calls without an attached LeadiD and TrustedForm Certificate attached.

Additionally, LeadiD provides a detailed history of the consumers’ complete buyer journey, including everywhere the consumer has been. This consumer buyer journey data is vital to making smarter decisions in real time.

For its part, TrustedForm’s Pre-Ping capabilities allow lead selling partners to query lists to see if a lead is a duplicate before its sent. This gives the lead provider an opportunity to stop the duplicate interaction from occurring.

Call Scrubbing

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Tools such as The Blacklist Alliance and Contact Center Compliance provide you with the ability to actively filter callers based on their phone number, providing you with an added layer of protection from Professional Litigators that are waiting to pounce on any company found to be lacking in adequate protection.

By utilizing call scrubbing tools, you can ensure that your contact list is sanitized and that any provided leads are safe to contact.

Additionally, The Black List Alliance provides two additional layers: The Blacklist Academy (for compliance) and Prepaid Litigation Settlement (recourse).

Contact Center Compliance provides additional services such as EBRNotify, a tool that sends email notifications to inform you of existing business relationships that are coming to their expiration date.

How does it all tie in?

Tracking Jornaya LeadiD, TrustedForm Certificates and scrubbing your data against The Blacklist Alliance and Contact Center Compliance are all great tools, but how can you use them all in one place?

Retreaver provides you with the capabilities necessary to receive LeadiD and TrustedForm Certificates using Webhooks, enabling you to pass that information along with every inbound call while also scrubbing inbound calls the moment they reach your inbound phone number.

Our Postback capability enables your publishers to send all necessary call and token data with the call, while the campaign webhooks allow for data to be sent to your advertisers.

By properly documenting TCPA compliance and eliminating interactions with blacklisted numbers, you can breathe a sigh of relief knowing each of your calls include the information you need to protect yourself from litigation. Retreaver supports all the perfect solutions to promote call legitimacy.

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Start protecting your campaigns using TCPA compliance today!

Contact our sales team for an online demonstration, The Retreaver platform will provide you with all the resources you need to optimize your advertising outreach, maximize sales results and provide excellent customer service over the phone!

The Retreaver Support Team is here to assist users and help integrate your campaigns with the latest TCPA compliance and call scrubbing tools.

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