by Bianca Cruz, Knowledge Base Writer

What are Dynamic Phone Numbers?

A dynamic phone number is displayed on a website or landing page and changes depending on the data associated with the caller’s context and journey. For instance, if a user finds your landing page via organic search, they see Phone Number A; if they click through an ad to the same landing page, they see phone number B. The process of substituting numbers automatically on web pages is called Dynamic Number Insertion (DNI).

by Jason Kay, Call Tracking Expert

Routing Settings 2.0

We're proud to introduce our new Routing Settings interface, offering streamlined management of how your calls are routed, all at the campaign level.

This new interface simplifies many common tasks and makes it easy for campaign managers to find gaps in buyer coverage.

by Jason Kay, Call Tracking Expert

The History of Webhooks in Retreaver

Retreaver first launched as CallPixels in 2012 as a call tracking platform for marketers. It allowed phone call outcomes to trigger pixels fires for the purpose of tracking call conversions. Tracking URLs eventually evolved into Webhooks as a means of communicating data between various web-services.

by Jason Kay, Call Tracking Expert

How HubSpot works with Retreaver

Retreaver is proud to showcase its integration with HubSpot, a leading CRM platform used by over 37,000 customers in 90 countries around the world for one sole purpose: To learn more about their customer journey. With the rising importance of phone calls, businesses need a reliable call tracking and data collection service, HubSpot helps keeps all that valuable data organized.

by Jason Kay, Call Tracking Expert

Integration Trends for Marketers

If MarTech’s conference in San Jose proved anything, it's that the marketing software industry has grown into a tech powerhouse—and has yet to grow even further. Marketing technology shows no sign of slowing down. Over time, more martech solutions will appear, grow, and evolve. With all the recent technological breakthroughs set to become mainstream this year - It will be an exciting time for developers and business owners looking to leverage new powerful tech solutions.