by Cindy Li, Marketing Specialist & Content Writer
March 18, 2021 17:53
Why Phone Calls Are Still The Most Effective Lead Generators

Capitalize on the value of your phone calls

Arguably the largest sales channel underutilized by businesses today is the telephone. Whether landline or mobile, businesses have overlooked calls from customers in favor of online purchases, lead forms, and other solely digital interactions. However, lacking support for consumers looking to purchase or interact with your brand over the phone can result in a lack of brand trust and authority, poor customer experiences and lack of valuable consumer insights.

Not implementing a call tracking campaign can effectively hurt your digital marketing efforts in the long run. We recommend that you include call tracking as a part of your marketing strategy instead, your business can start gathering actionable data from all inbound callers that you can then utilize to optimize marketing, sales and support efforts.

Consumers are tired of inputting data manually

Email marketing is one of the main tools in the marketer’s toolkit. It’s fast, it’s scalable, and if you’ve built your email list through opt-ins and subscriptions, the ROI is appealing. Email may not be dead, but the way people use email to gather leads has changed forever.

Net-savvy consumers are steering clear of offers delivered by email in fear of getting deluged with spam. Worse yet, since many people are primarily on their phone they aren’t going to want to spend time fussing through their inboxes or filling in a form lead. Emails rarely turn a prospect into a sales conversion as a direct result

With Retreaver, you can dynamically attach phone numbers to your online offers using Dynamic Number Insertion, each respective number can then track individual customer intentions in real-time from your landing pages or web sites and seamlessly route the resulting calls to a call center that is ready to collect leads and close sales over the phone.

The end result is that the consumer wont have to fill out any lengthy forms, or mess around with emails or promotion codes. Best of all, you will still be able to gather all the important attributes that previously only a form could provide and more.

Consumers want to speak with their brands

The most popular trend at the moment in marketing is personalization and quick service. This tactic enhances the customer experience by delivering relevant content when it is most desired by consumer. Personalizing your service will also help close the gap that exist in your consumer marketing strategy.

Brand personalization is not just about catering an experience to your chosen demographic, its about building brand authority and trust. Consumers want to know that they are able to contact the brands they interact with. Businesses that aren't reachable by phone appear to have a lack of transparency and the ability to reach specialized brand representatives can be the deal breaker between product A and product B.

Having a Click-To-Call button on your page makes your business more accessible. Potential leads wont have to navigate through menus or press any numbers, all they will need to do is just click one button and instantly reach your brand!

Learn more about how Click-To-Call can generate guaranteed leads for your business.

Consumers are calling more than ever

Mobile advertising has taken off, and the vast majority of consumers are now interacting with brands through a mobile device.

BIA/Kelsey reported by 2019 consumers would place 162 billion calls to business from smartphones.

A Google survey of 3,000 mobile searchers was done to study the role that click to call played in their purchase process, the results were analyzed with insights delivered such as:

The results further shows that consumers will opt to call a business when the opportunity is presented, especially for high-ticket purchases. Consumers will also decide on exploring other options if the brands they are interacting with are lacking in this department.

Enhance Personalization and Sales Performance with Call Data

Phone calls are critical to modern digital marketing because, like other online behavior, phone calls deliver a treasure trove of data. Marketers rely on analytics to make data-driven decisions and to learn how to optimize future rollouts.

Phone calls are key when it comes to optimizing your marketing campaigns.

Retreaver is able to automatically source data from your calls and deliver a variety of useful analytics that can help you target your customers better in the future. Examples include:

  • Geographic data: Where are the majority of your calls originating from? Are these consumers delivering higher conversion rates?
  • Timing of calls: Is there a particular time of day that your ads generate more calls compared to other blocks of time?
  • Duration of calls: How much time do you really need on the phone to convert customers?
  • Conversion data: Which channel, campaign and/or ad drove the consumer to call?
  • Customer journey: At which stage of the journey did the consumer call?
  • Customer touchpoints: What web or marketing assets did the consumer interact with along the way?
  • Caller History: How many times have they called you before and was it a good call?
  • Caller Background: Is this a high-intent caller? Have they filled out any forms in the past? Are they TCPA approved?

In Summary

Businesses ranging from insurance firms to travel agents, hospitality companies, and retail all rely on phone calls to build brand trust, gather data effectively, and drive conversions to generate more revenue. They generate the bulk of their sales through the phone, and so put a great deal of emphasis on strengthening their marketing approach and customer experiences through call tracking.

Retreaver's call tracking capabilities can help you analyze the data in each call so you can understand how your ads are resonating with consumers. Learn what makes your customers pick up the phone to call, and tweak your campaigns to continue driving more calls in the future.

Grow Your Business Using Call Tracking

Contact Retreaver for an online demonstration, We will provide you with all the resources you need to optimize your advertising outreach, maximize sales results and deliver excellent customer service.

Start Tracking With Retreaver Today.