Blog

by Alex Asadi, Community Engagement Support

Top 10 Call Tracking Benefits

Today's call tracking systems can incorporate data from monitored web activity, from information passed along site to site and from stored past engagements in various databases. Here are the top 10 ways call tracking supports your organization.

by Stan Pavlovsky, Chief Revenue Officer

What is Revenue Attribution?

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.

by Alex Asadi, Community Engagement Support

Modernizing Your Marketing Strategy

Consumers in the 21st century are highly influenced by the tech toys in their hands, pockets, and purses. Smartphones, as well as tablets, provide a strong digital influence on purchasing behavior among consumers. Businesses are getting involved with various new advertising platforms which if left unmonitored can create large information gaps for marketing campaigns, making it more important than ever to actively monitor and track your marketing efforts and results.

by Alex Asadi, Community Engagement Support

Identifying Touchpoints and Maintaining Caller Profiles

Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.

by Laura Berwick, Content Creator & Support

How to Gather Consumer Insights

Successful businesses prosper when they know what their customers want. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers.

by Alex Asadi, Community Engagement Support

A Detailed Overview of Call Tracking and its Benefits

At its core, call tracking helps drive strategic change for a business through data-backed results. Without the right information, a business owner is walking in the dark, unable to discern which efforts are producing results and which efforts are causing losses for a company. Call tracking is a necessary marketing tool for businesses looking to track and measure advertisement campaign success, obtain customer insights or route calls intelligently to a specified department.