Blog

by Laura Berwick, Content Creator & Support

How do Offline Conversions work?

Customer interactions are more difficult to attribute in a non-digital sales cycle. A customer could view an advertisement or visit a landing page but then decide to order the product at a later date or visit a physical location and make the purchase in person. This disconnect presents a challenge because sales might not happen over a digital platform or phone call, in such cases confirming a successful conversion will require an offline conversion implementation.

by Bianca Cruz, Knowledge Base Writer

Using Web Analytics to Deliver Experiences

Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.

by Alex Asadi, Community Engagement Support

Top 10 Call Tracking Benefits

Today's call tracking systems can incorporate data from monitored web activity, from information passed along site to site and from stored past engagements in various databases. Here are the top 10 ways call tracking supports your organization.

by Stan Pavlovsky, Chief Revenue Officer

What is Revenue Attribution?

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.

by Alex Asadi, Community Engagement Support

Modernizing Your Marketing Strategy

Consumers in the 21st century are highly influenced by the tech toys in their hands, pockets, and purses. Smartphones, as well as tablets, provide a strong digital influence on purchasing behavior among consumers. Businesses are getting involved with various new advertising platforms which if left unmonitored can create large information gaps for marketing campaigns, making it more important than ever to actively monitor and track your marketing efforts and results.

by Alex Asadi, Community Engagement Support

Identifying Touchpoints and Maintaining Caller Profiles

Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.