Retreaver Blog

by Stan Pavlovsky, Chief Revenue Officer

What do TCPA Compliance tools do?

By properly documenting TCPA compliance and eliminating interactions with blacklisted numbers, you can breathe a sigh of relief knowing each of your calls include the information you need to protect yourself from litigation. Retreaver supports all the perfect solutions to promote call legitimacy.

by Stan Pavlovsky, Chief Revenue Officer

Using Postback to Communicate between Agencies

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.

by Stan Pavlovsky, Chief Revenue Officer

What is Revenue Attribution?

Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.

by Alex Asadi, Community Engagement Support

Identifying Touchpoints and Maintaining Caller Profiles

Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.

by Bianca Cruz, Knowledge Base Writer

How Click-To-Call Promotes Brand Accessibility

Brand accessibility is taking off, businesses are taking their brands online. As more people shop digitally, there is an increased demand for an online presence, quick support and the ability to easily contact a representative before finalizing a purchase. Brand awareness, ease of shopping and communication have taken the focus as the primary sales funnel.

by Alex Asadi, Community Engagement Support

Top 10 Call Tracking Benefits

Today's call tracking systems can incorporate data from monitored web activity, from information passed along site to site and from stored past engagements in various databases. Here are the top 10 ways call tracking supports your organization.