Retreaver Blog

by Stan Pavlovsky, Call Tracking Expert

Using Postback to Communicate between Agencies

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.

by Laura Berwick, Content Creator & Support

Why Phone Calls Are More Effective Than Form Leads

Online activity is increasing among consumers. That doesn’t mean that the human connection should be left out of the equation. When it comes to comparing phone calls (old school) to lead forms (new school), it’s really no contest. Here’s 5 reasons why you should be spending more on phone calls than lead forms.

by Bianca Cruz, Knowledge Base Writer

What are Dynamic Phone Numbers?

A dynamic phone number is displayed on a website or landing page and changes depending on the data associated with the caller’s context and journey. For instance, if a user finds your landing page via organic search, they see Phone Number A; if they click through an ad to the same landing page, they see phone number B. The process of substituting numbers automatically on web pages is called Dynamic Number Insertion (DNI).

by Alex Asadi, Community Engagement Support

Modernizing Your Marketing Strategy

Consumers in the 21st century are highly influenced by the tech toys in their hands, pockets, and purses. Smartphones, as well as tablets, provide a strong digital influence on purchasing behavior among consumers. Businesses are getting involved with various new advertising platforms which if left unmonitored can create large information gaps for marketing campaigns, making it more important than ever to actively monitor and track your marketing efforts and results.

by Bianca Cruz, Knowledge Base Writer

Using Web Analytics to Deliver Experiences

Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.

by Laura Berwick, Content Creator & Support

How Web Activity is Trackable On Phone Calls

Metrics are an important facet of any marketing and ad campaign. With data metrics in hand you see the actions customers take when they visit your website. See which links they click, and even go back through the customer journey to see which ad campaigns drew them to your website in the first place. Connect different data points and integrate the same tracking information into your analytics for the phone calls your business receives.