Online activity is increasing among consumers. That doesn’t mean that the human connection should be left out of the equation. When it comes to comparing phone calls (old school) to lead forms (new school), it’s really no contest. Here’s 5 reasons why you should be spending more on phone calls than lead forms.
A dynamic phone number is displayed on a website or landing page and changes depending on the data associated with the caller’s context and journey. For instance, if a user finds your landing page via organic search, they see Phone Number A; if they click through an ad to the same landing page, they see phone number B. The process of substituting numbers automatically on web pages is called Dynamic Number Insertion (DNI).
Consumers in the 21st century are highly influenced by the tech toys in their hands, pockets, and purses. Smartphones, as well as tablets, provide a strong digital influence on purchasing behavior among consumers. Businesses are getting involved with various new advertising platforms which if left unmonitored can create large information gaps for marketing campaigns, making it more important than ever to actively monitor and track your marketing efforts and results.
Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.
Metrics are an important facet of any marketing and ad campaign. With data metrics in hand you see the actions customers take when they visit your website. See which links they click, and even go back through the customer journey to see which ad campaigns drew them to your website in the first place. Connect different data points and integrate the same tracking information into your analytics for the phone calls your business receives.
Retreaver started in 2012 as Call Pixels, measuring inbound phone sale statistics for various online businesses. Overtime Retreaver has grown to offer an easy to use online platform and supports access to a responsive API, enabling powerful integration possibilities with any web element on your web pages.
Retreaver supports several call tracking features you have come to expect in 2019, enterprise marketing and phone sales have changed over the years, let us help you measure your success.
