Successful businesses prosper when they know what their customers want. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers.
At its core, call tracking helps drive strategic change for a business through data-backed results. Without the right information, a business owner is walking in the dark, unable to discern which efforts are producing results and which efforts are causing losses for a company. Call tracking is a necessary marketing tool for businesses looking to track and measure advertisement campaign success, obtain customer insights or route calls intelligently to a specified department.
Online activity is increasing among consumers. That doesn’t mean that the human connection should be left out of the equation. When it comes to comparing phone calls (old school) to lead forms (new school), it’s really no contest. Here’s 5 reasons why you should be spending more on phone calls than lead forms.
A dynamic phone number is displayed on a website or landing page and changes depending on the data associated with the caller’s context and journey. For instance, if a user finds your landing page via organic search, they see Phone Number A; if they click through an ad to the same landing page, they see phone number B. The process of substituting numbers automatically on web pages is called Dynamic Number Insertion (DNI).
Consumers in the 21st century are highly influenced by the tech toys in their hands, pockets, and purses. Smartphones, as well as tablets, provide a strong digital influence on purchasing behavior among consumers. Businesses are getting involved with various new advertising platforms which if left unmonitored can create large information gaps for marketing campaigns, making it more important than ever to actively monitor and track your marketing efforts and results.
Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.
