Blog

by Alex Asadi, Community Engagement Support

Identifying Touchpoints and Maintaining Caller Profiles

Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.

by Laura Berwick, Content Creator & Support

How to Gather Consumer Insights

Successful businesses prosper when they know what their customers want. That’s why organizations spend so much time and money gathering data and asking questions. They want to ensure that they are providing the right value to the right customers.

by Alex Asadi, Community Engagement Support

A Detailed Overview of Call Tracking and its Benefits

At its core, call tracking helps drive strategic change for a business through data-backed results. Without the right information, a business owner is walking in the dark, unable to discern which efforts are producing results and which efforts are causing losses for a company. Call tracking is a necessary marketing tool for businesses looking to track and measure advertisement campaign success, obtain customer insights or route calls intelligently to a specified department.

by Stan Pavlovsky, Chief Revenue Officer

Using Postback to Communicate between Agencies

Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.

by Alex Asadi, Community Engagement Support

How to create Tracking Campaigns and Gather Data

Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.

by Stan Pavlovsky, Chief Revenue Officer

How Call Tracking Opens Up Growth Opportunities

Tracking customer phone calls improves the way companies serve customers and directly impacts customer satisfaction. Here’s how and why every company should consider call tracking to improve customer success.