Brand accessibility is taking off, and organizations are rushing to bring their brands online. More consumers are opting to shop digitally, increasing demand for an online brand presence, quick support and the ability to easily contact a representative before finalizing a purchase. Brand awareness, ease of shopping and communication have taken the focus as the primary sales funnel.
Metrics are an important facet of any marketing and ad campaign. With data metrics in hand you see the actions customers take when they visit your website. See which links they click, and even go back through the customer journey to see which ad campaigns drew them to your website in the first place. Connect different data points and integrate the same tracking information into your analytics for the phone calls your business receives.
Missing calls is not just about missing a potential revenue opportunity, it hurts your brand trust and credibility in the long run. Nothing drops conversions quicker than letting solid leads slip through the cracks, customers want to feel valued. Learn how to set up a system to process overflow calls.
Call intelligence is a valuable tool for growing your business. It clarifies which efforts are producing the biggest impact and which are earning you a poor return on investment (ROI). Call tracking can improve your paid campaigns, help you attract new customers and give your teams an edge in closing deals.
If digital marketers deploy ad campaigns without any feedback data or analytics, how will they know what strategies worked and didn’t work? Modern consumers leave a trail of digital breadcrumbs for marketers to follow and analyze along the path to purchase, leaving all that valuable data behind is a wasted growth opportunity! As a digital marketer, if you’re going to make data-driven decisions you need analytics to deliver those data points. A/B testing will help you determine which channels are operating at peak efficiency.
Businesses ranging from insurance firms to travel agents, hospitality companies, and retail all rely on phone calls to build brand trust, gather data effectively, and drive conversions to generate more revenue. They generate the bulk of their sales through the phone, and so put a great deal of emphasis on strengthening their marketing approach and customer experiences through call tracking.
