Retreaver Blog

by Laura Berwick, Content Creator & Support

Setting up a Caller Queue

Missing calls is not just about missing a potential revenue opportunity, it hurts your brand trust and credibility in the long run. Nothing drops conversions quicker than letting solid leads slip through the cracks, customers want to feel valued. Learn how to set up a system to process overflow calls.

by Laura Berwick, Content Creator & Support

Introduction To A/B Testing

If digital marketers deploy ad campaigns without analytics, how will they know what worked and didn’t work? Modern, digital consumers leave a trail of digital breadcrumbs for marketers to follow and analyze along the path to purchase. As a digital marketer, if you’re going to make data-driven decisions you need analytics to deliver those data points. A/B testing will help you determine which channels are operating at peak efficiency.

by Bianca Cruz, Knowledge Base Writer

Defining Multi Vs Omni Marketing Approaches

Marketing is an industry full of buzzwords, and at first glance the terms multichannel and omnichannel marketing seem to be describing the same thing. Both involve reaching out to customers in a variety of ways, and both involve monitoring touchpoints. Marketers need to know what those differences are so that they can decide which goal to shoot for.

by Stan Pavlovsky, Chief Revenue Officer

How Call Tracking Opens Up Growth Opportunities

Tracking customer phone calls improves the way companies serve customers and directly impacts customer satisfaction. Here’s how and why every company should consider call tracking to improve customer success.

by Jason Kay, Call Tracking Expert

The History of Webhooks in Retreaver

Retreaver first launched as CallPixels in 2012 as a call tracking platform for marketers. It allowed phone call outcomes to trigger pixels fires for the purpose of tracking call conversions. Tracking URLs eventually evolved into Webhooks as a means of communicating data between various web-services.

by Bianca Cruz, Knowledge Base Writer

How To Increase Your Marketing ROI

Call intelligence is a valuable tool for growing your business. It clarifies which efforts are producing the biggest impact and which are earning you a poor return on investment (ROI). Call tracking can improve your paid campaigns, help you attract new customers and give your teams an edge in closing deals.